Areté: [ ahr-i- tey ]. A term used to describe goodness and virtue. It also speaks of purpose or function. So essentially, It's the act of living up to and fulfilling one's potential. This is a concept that I not only apply to my fitness goals, but I work towards this ideal in all areas: being a wife and mother, making my house a home, building my business, managing my finances, and among other things most importantly, living out my faith. Every day, I am chasing arete. What will you pursue?